About Us

Our Brand Philosophy

All Iba products are rooted in the age old and proven science of Halal to deliver effective results while being pure and safe

Iba products are PETA certified cruelty-free and vegan. They are not tested on animals and do not contain any animal derived ingredients, making them suitable for consumption by vegetarians as well as vegans.

Brand Story

Iba Halal Care...

India’s first halal and vegan cosmetics brand has been masterminded by an Ahmedabad, Gujarat based team at Ecotrail Personal Care who is passionate about healthy lifestyle and pure and ethical products free of impurities and harsh chemicals.

It all started when two sisters, Mauli Teli and Grishma Teli, who worked in US as professionals in management consulting and biotech research & development respectively, quit their jobs and moved back to their hometown with a dream to start a cosmetics and personal care company focused on developing, manufacturing and marketing eco-ethical products that would address unmet consumer needs.

The launch of Iba Halal cosmetics is the result of almost 2 years of ideation, research, market understanding and product development by the Ecotrail team. They observed that while the word 'Halal' may have a limited understanding in the minds of Indian consumers at present, the world is rapidly becoming aware of its true meaning and its appeal as a symbol of purity, integrity and authenticity. Halal is a way of life and not just about food. It extends to the way one lives, does business, behaves and even to personal care products.

The team discovered that not known to many were the myriad of non-halal ingredients such as pig fat, other animal derived ingredients such as lanolin, keratin, gelatin, as well as alcohol, and harsh chemicals like sulfates and parabens that go into many popular brand cosmetics available in the market. Often the absence of an alternative restricts usage or consumers use such products selectively. Hence the launch of Iba Halal Care..

Iba Halal Care embraces an eco-ethical philosophy; Iba products are not merely natural but also pure and hygienically manufactured, vegan and animal cruelty free. They have been formulated to meet the ethical needs of all consumers, including Muslims, Jains, vegetarians and vegans.

Today, Iba is India’s first and only Halal certified cosmetics brand with a wide range of over 60 products including creams and lotions, face washes, shampoos, conditioners, hair oil, color cosmetics such as lipsticks and kajal, and exotic fragrances, each one carefully developed and manufactured to assure purity, safety and efficacy.

Our Advisory Panel
The Iba Halal Care Advisory Panel consists of talented
and esteemed individuals who provide guidance and consultation on matters
related to consumer needs, brand values and communication.
Mr. Muhamed Meeran (COO, Halal India)

Graduate of University of London and COO of Halal India, India’s leading government registered halal certifying body, Mr. Meeran brings on board a wealth of international experience in Halal Compliance and Audit Management across industries such as food, cosmetics, travel and lifestyle.

Mr. Chandan Nath (Strategic Brand Consultant and Founder, Ideas2Brands)

With an experience of over 3 decades in advertising, Mr. Chandan Nath, ex-president and head of Mudra Communications, Ahmedabad, has earned his colors by creating some of India’s most successful and enduring FMCG brands like Krack, Moov, Livon and Nutralite amongst others. As founder of Ideas2Brands, he currently pursues his passion for creating brands by working with entrepreneurs and start-ups like Iba Halal Care.

Mr. Nadeem Jafri (CEO, Hearty Mart Retail)

Nadeem Jafri is an Ahmedabad based entrepreneur who left his corporate career in advertising to start Hearty Mart, a chain of supermarkets focused on providing a modern retail experience to 'bottom-of-the-pyramid' consumers in semi-urban and rural markets. One of Hearty Mart’s key goals is to discover and tap the latent entrepreneurial talent in small towns and villages through franchise opportunities. Nadeem brings on board valuable expertise in retail expansion and consumer behavior.

Ms. Iqra Quraishi (Personality Development Trainer)

Iqra Quraishi is a one of-a-kind self-motivated professional from Delhi specializing in personality development, soft skills training and grooming especially for those who come from a socially or economically underprivileged background. She brings to the panel valuable insights related to consumer need gaps and brand communication.

Mr. Zubair Jariwala (Founder, Ace Advertising)

Zubair is the founder of Ahmedabad based Ace Advertising, an agency that provides media and creative solutions along with being part of a family business that has sole distribution of Times of India Group of Publications since the last 80 years. Having almost two decades of experience in the media field, Zubair brings on board well-rounded insights on brand communication, media and advertising.

Mrs. Sandhya Jariwala (Co-founder, Ace Advertising)

Sandhya is a media and advertising professional who, along with Zubair Jariwala is a key advisory panel member lending her expertise in public relations, campaign creation and brand communication.