Our Brand Philosophy
All Iba products are rooted in the age old and proven science of Halal to deliver effective results while being pure and safe
Iba products are never tested on animals
Iba products are free of any animal derived ingredients and hence suitable for consumption by vegetarians as well as vegans
Iba Halal Care...
India’s first halal and vegan cosmetics brand has been masterminded by an Ahmedabad, Gujarat based team at Ecotrail Personal Care who is passionate about healthy lifestyle and pure and ethical products free of impurities and harsh chemicals.
It all started when two sisters, Mauli Teli and Grishma Teli, who worked in US as professionals in management consulting and biotech research & development respectively, quit their jobs and moved back to their hometown with a dream to start a cosmetics and personal care company focused on developing, manufacturing and marketing eco-ethical products that would address unmet consumer needs.
The launch of Iba Halal cosmetics is the result of almost 2 years of ideation, research, market understanding and product development by the Ecotrail team. They observed that while the word 'Halal' may have a limited understanding in the minds of Indian consumers at present, the world is rapidly becoming aware of its true meaning and its appeal as a symbol of purity, integrity and authenticity. Halal is a way of life and not just about food. It extends to the way one lives, does business, behaves and even to personal care products.
The team discovered that not known to many were the myriad of non-halal ingredients such as pig fat, other animal derived ingredients such as lanolin, keratin, gelatin, as well as alcohol, and harsh chemicals like sulfates and parabens that go into many popular brand cosmetics available in the market. Often the absence of an alternative restricts usage or consumers use such products selectively. Hence the launch of Iba Halal Care..
Iba Halal Care embraces an eco-ethical philosophy; Iba products are not merely natural but also pure and hygienically manufactured, vegan and animal cruelty free. They have been formulated to meet the ethical needs of all consumers, including Muslims, Jains, vegetarians and vegans.
Today, Iba is India’s first and only Halal certified cosmetics brand with a wide range of over 60 products including creams and lotions, face washes, shampoos, conditioners, hair oil, color cosmetics such as lipsticks and kajal, and exotic fragrances, each one carefully developed and manufactured to assure purity, safety and efficacy.